Do you have a list of available stains?
Is there a list of the most commonly used stains?
Whilst a marsterstainlist.pdf list of stains is available as a guide to products sold, please remember that you are not limited to stains that only appear on this list. If you wish to discuss development of a stain please phone us.
When should I use qualitative research?
A qualitative research study is appropriate when you need to tap into the hearts and minds of the customer, get under their skin and build a real in-depth understanding of how they think and behave.
Their strengths would be: Small samples, sharp focus, probing interviews: expert moderators and the opportunity for lengthy discussions allow the researcher to explore the groups feelings, impressions and viewpoints in great depth.
What are in-depth interviews?
In-depth interviews are similar to group discussions, but usually only one person is interviewed at a time. The format remains unstructured; the interview is generally conducted by a researcher who will probe responses in great detail.
In-depth interviews are valuable for researching people with busy lifestyles or key decision makers; individuals who are recognised as important stakeholders or major influencers in the area being researched. They are usually undertaken face to face but can also be conducted via telephone, and are conducted at the time most convenient to the respondent.
What is in it for the focus group participant?
Normally participants receive an incentive (usually cash) for participating in the group. The groups can represent an opportunity to meet other, similar people with similar interests and concerns.
Respondents repeatedly tell us that they find our research groups to be interesting and enjoyable. You can make your opinions count for something.
How are focus groups conducted?
Typically focus groups comprises 8-10 people who have been specifically recruited to match set criteria – for example; heavy users of a particular product or loyal customers of a specific brand.
They may have similar demographic characteristics – such as all being students, business professionals, or working mums. Discussions generally last around an hour and a half, and are audio-taped, and sometimes videotaped for later analysis. The participants are rewarded for their participation - generally with a money incentive.
What are focus groups?
Focus group discussions are one of the most commonly used qualitative research techniques.
They allow a small group of people to come together and share their views, under the guidance and prompting of the researcher. The sharing acts as a brainstorming session, generating a wide range of views and reactions, and they represent an opportunity to express ideas, or concerns, in an open forum.
What is qualitative research?
Qualitative research is generally used to provide general indications and an in-depth understanding of how consumers think: the range, nature, motivations and needs behind attitudes and behavior.
Qualitative research is usually informal and semi-structured, and allows people to contribute and share their views and feelings in a conversational format, without the constraints of a structured questionnaire.
Qualitative research methods are typically undertaken when the research goal is to obtain more detailed knowledge or explore ideas rather than to obtain findings that can be scaled up and projected onto a larger population. Given the depth and involvement of these methods, data is generally collected from a much smaller number of participants than would be used in quantitative research. The two main qualitative research methods are in-depth interviews and focus group discussions.
When should I use quantitative research?
Quantitative research is useful when you need to forecast customer attitudes, behaviour and performance, measure brand or product awareness, establish customer profiles or determine market size.
What is quantitative research used for?
Typically quantitative research can be used to answer
- What percent of the market would use our product?
- How effective is our advertising campaign?
- What does our typical customer look like?
- How strong is our brand (in terms of awareness and/or preference)?
Quantitative methods are especially well-suited for:
- Satisfaction studies
- Attitude surveys
- Public opinion polling
- Market segmentation
- Brand image and positioning studies
- Advertising and brand awareness studies
- Usage and preference studies
What is online or web based interviewing?
Online research allows respondents to be recruited via e-mail and directed to a web site where they can self complete a questionnaire and submit their responses.
Using an opt-in panel of respondents provides access to people who have chosen to participate in research and who can generally be pre-selected on a wide range of different criteria (age, SEG, readership habits, lifestyles and pastimes etc.)
What is involved in a postal survey?
Postal surveys usually involve mailing self-completion questionnaires to a targeted group of people, such as a client’s customers or people living in a certain area.
The main advantages of postal surveys are that large numbers of questionnaires can be sent out at relatively low cost. The questionnaires can include visual prompts and trial products, and can be useful for eliciting more in depth and considered responses.
What is CAPI Interviewing?
CAPI (Computer Assisted Personal Interviewing) involves the use of a questionnaire which is running on a computer. Results are entered directly into the device, rather than filling in a paper questionnaire.
The hardware can range from special handheld devices to a standard laptop. The major benefits are that complex routing and quotas can be in-built automatically into the questionnaire to make sure only relevant questions are asked and avoiding interviewer error. It also means that data entry of results is automatic and can therefore improve project turnaround times.
What is CATI or telephone interviewing?
Telephone interviewing is widely used both for business and consumer surveys. It is often referred to as CATI, or Computer Assisted Telephone Interviewing.
It allows research to be conducted nationally at a much reduced cost. This type of research can be particularly effective where clients have an existing contact database of customers or enquirers.
What is face to face interviewing?
Face to face interviews can be conducted in the respondent’s home or workplace, or in locations such as shopping malls or on the street.
Such interviews allow for the use of stimulus material - for example, showing an advertisement, pictures of different packaging, playing a radio ad or video clip or prompting responses with a brand list. This research is usually conducted in a few selected locations which are believed to be representative of the region as a whole.
Why do public services use research?
Both local and central government bodies are increasingly using market research to help with policy development, stakeholder consultation, and community feedback.
The increased performance assessment pressures faced by the public sector have led to a greater demand for more accountable, accurate and strategic research. This research must be totally robust and able to withstand public, political and media scrutiny.
What is quantitative research?
Quantitative research involves the use of structured questionnaires in which the response options have been predetermined and a large number of respondents are involved.
It is research conducted for the purpose of obtaining empirical evaluations of attitudes, behaviour or performance to produce results that are both descriptive and inferential. This enables results to be projected from a small, representative sample across a much greater general population.
The numbers of people included in a quantitative survey can vary from around a hundred up to thousands. In determining the sample frame an important factor is the overall size of the larger population. Who the sample is made up of is also a key consideration to ensure representation of the total population, (the same characteristics in roughly the same proportions.)
The most common types of quantitative research methodology used are surveys, conducted either face to face, on the telephone, by postal questionnaire or on the Internet.
What types of things is market research used for?
Research is used to find out whatever a client needs to know in order to underpin marketing or strategic decisions, such as where best to advertise, best product designs, most effective packaging, pricing options – in essence all the activities aimed at optimising the performance of a product or service.
Research can be used for
- New product or service development
- Measure advertising effectiveness
- Staff and store assessments
- Customer satisfaction research
- Brand evaluations and development
- Customer usage and attitudes
- Advertising or promotion recall
- Concept development
- Pricing strategies
- New-customer acquisition
- Retail audits
- Brand/company image research
- Government or political research
- Brand or advertising tracking
- Employee satisfaction and commitment
- Shopping behaviour
- Media consumption
What Is Market Research?
Market research involves providing critical information about the buying habits, needs, preferences and opinions of current and prospective customers, allowing our clients to make informed strategic and operational decisions.
Primary market research is the best way for businesses or service organisations to learn about their customers’ attitudes and opinions:
Researching current customers will identify what types of people are using a companies products or services, for what purpose, in what situation, and with what attitudes and opinions.
Researching potential customers will identify who they are, how they can be reached and most effectively communicated with, and how both your own and any competitors’ products, brands or services are perceived in the overall market.
This research can also be supplemented by secondary research information or business intelligence – such as your own data, such as sales (what’s being bought, where and when?), the retail price index, government census information or published market sector surveys.
Do you have a price list?
As Warwick Equest supply a wide range of products and services, we do not publish a price list. Please contact us and we will be happy to provice you with a cost.
As we deliver such a large variety of stain types, stain formats, fabric substrates and some of our test fabric products are bespoke we do not publish a price list. However, we would be pleased to provide a cost estimate, usually within 24 hours, so please contact us.
Also, every market research project is unique and customised to meet the client’s needs there is no such thing a standard price list. We strive to provide our clients with high quality research at a reasonable cost. While most times, we see a study through from initial project design to final report, you can also pick and choose from any of the individual elements of our offer, such as just the fieldwork, or questionnaire design, data input and tabulation. We will work with our clients to provide the research services that best fit their specific needs and budgets.
How long will I have to wait for a delivery?
Order turnaround time is greatly dependant on the size of the order. We aim to ship orders within 1 week of receipt of order confirmation.
How long can stains be stored?
We recommend that stains are kept in their vacuum sealed pouches and stored in a refrigerator, stains should be used within six weeks, once a packet is opened stains should be used immediately and any residual stained swatches should be discarded.
Have you information on stain response?
Technical information on stain response is available to download. If you can not find the information you are looking for please contact us.
Why use Warwick Equest market research?
Our market research serves as a direct link between you and your existing and potential clients and customers. We can tell you what they think about your products and services, why they use them, how they use them and how they can be improved so you sell more.
In the past 12 months we have completed more than 8,000 individual product tests, interviewed around 10,000 consumers and analysed the answers to ¼ of a million questions.
Our research helps brand owners to stay in touch with their customers on a daily basis.
Frequently asked questions
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.