What are focus groups?
Focus group discussions are one of the most commonly used qualitative research techniques.
They allow a small group of people to come together and share their views, under the guidance and prompting of the researcher. The sharing acts as a brainstorming session, generating a wide range of views and reactions, and they represent an opportunity to express ideas, or concerns, in an open forum.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.