What are in-depth interviews?
In-depth interviews are similar to group discussions, but usually only one person is interviewed at a time. The format remains unstructured; the interview is generally conducted by a researcher who will probe responses in great detail.
In-depth interviews are valuable for researching people with busy lifestyles or key decision makers; individuals who are recognised as important stakeholders or major influencers in the area being researched. They are usually undertaken face to face but can also be conducted via telephone, and are conducted at the time most convenient to the respondent.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.