What is CAPI Interviewing?
CAPI (Computer Assisted Personal Interviewing) involves the use of a questionnaire which is running on a computer. Results are entered directly into the device, rather than filling in a paper questionnaire.
The hardware can range from special handheld devices to a standard laptop. The major benefits are that complex routing and quotas can be in-built automatically into the questionnaire to make sure only relevant questions are asked and avoiding interviewer error. It also means that data entry of results is automatic and can therefore improve project turnaround times.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.