What is CATI or telephone interviewing?
Telephone interviewing is widely used both for business and consumer surveys. It is often referred to as CATI, or Computer Assisted Telephone Interviewing.
It allows research to be conducted nationally at a much reduced cost. This type of research can be particularly effective where clients have an existing contact database of customers or enquirers.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.