What is face to face interviewing?
Face to face interviews can be conducted in the respondent’s home or workplace, or in locations such as shopping malls or on the street.
Such interviews allow for the use of stimulus material - for example, showing an advertisement, pictures of different packaging, playing a radio ad or video clip or prompting responses with a brand list. This research is usually conducted in a few selected locations which are believed to be representative of the region as a whole.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.