What is in it for the focus group participant?
Normally participants receive an incentive (usually cash) for participating in the group. The groups can represent an opportunity to meet other, similar people with similar interests and concerns.
Respondents repeatedly tell us that they find our research groups to be interesting and enjoyable. You can make your opinions count for something.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.