What is involved in a postal survey?
Postal surveys usually involve mailing self-completion questionnaires to a targeted group of people, such as a client’s customers or people living in a certain area.
The main advantages of postal surveys are that large numbers of questionnaires can be sent out at relatively low cost. The questionnaires can include visual prompts and trial products, and can be useful for eliciting more in depth and considered responses.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.