What Is Market Research?
Market research involves providing critical information about the buying habits, needs, preferences and opinions of current and prospective customers, allowing our clients to make informed strategic and operational decisions.
Primary market research is the best way for businesses or service organisations to learn about their customers’ attitudes and opinions:
Researching current customers will identify what types of people are using a companies products or services, for what purpose, in what situation, and with what attitudes and opinions.
Researching potential customers will identify who they are, how they can be reached and most effectively communicated with, and how both your own and any competitors’ products, brands or services are perceived in the overall market.
This research can also be supplemented by secondary research information or business intelligence – such as your own data, such as sales (what’s being bought, where and when?), the retail price index, government census information or published market sector surveys.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.