What is online or web based interviewing?
Online research allows respondents to be recruited via e-mail and directed to a web site where they can self complete a questionnaire and submit their responses.
Using an opt-in panel of respondents provides access to people who have chosen to participate in research and who can generally be pre-selected on a wide range of different criteria (age, SEG, readership habits, lifestyles and pastimes etc.)
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.