What is quantitative research?
Quantitative research involves the use of structured questionnaires in which the response options have been predetermined and a large number of respondents are involved.
It is research conducted for the purpose of obtaining empirical evaluations of attitudes, behaviour or performance to produce results that are both descriptive and inferential. This enables results to be projected from a small, representative sample across a much greater general population.
The numbers of people included in a quantitative survey can vary from around a hundred up to thousands. In determining the sample frame an important factor is the overall size of the larger population. Who the sample is made up of is also a key consideration to ensure representation of the total population, (the same characteristics in roughly the same proportions.)
The most common types of quantitative research methodology used are surveys, conducted either face to face, on the telephone, by postal questionnaire or on the Internet.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.