What types of things is market research used for?
Research is used to find out whatever a client needs to know in order to underpin marketing or strategic decisions, such as where best to advertise, best product designs, most effective packaging, pricing options – in essence all the activities aimed at optimising the performance of a product or service.
Research can be used for
- New product or service development
- Measure advertising effectiveness
- Staff and store assessments
- Customer satisfaction research
- Brand evaluations and development
- Customer usage and attitudes
- Advertising or promotion recall
- Concept development
- Pricing strategies
- New-customer acquisition
- Retail audits
- Brand/company image research
- Government or political research
- Brand or advertising tracking
- Employee satisfaction and commitment
- Shopping behaviour
- Media consumption
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.