When should I use quantitative research?
Quantitative research is useful when you need to forecast customer attitudes, behaviour and performance, measure brand or product awareness, establish customer profiles or determine market size.
What is quantitative research used for?
Typically quantitative research can be used to answer
- What percent of the market would use our product?
- How effective is our advertising campaign?
- What does our typical customer look like?
- How strong is our brand (in terms of awareness and/or preference)?
Quantitative methods are especially well-suited for:
- Satisfaction studies
- Attitude surveys
- Public opinion polling
- Market segmentation
- Brand image and positioning studies
- Advertising and brand awareness studies
- Usage and preference studies
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.