In-depth interviews
In-depth interviews are generally one to one discussions with key stakeholders or decision makers either face-to-face or by telephone.
Interviews tend to be semi-structured and free-flowing with the interviewer using a discussion guide or list of topics to prompt answers and ensure all the research objectives are met. These interviews are generally wide ranging and, as the name suggest, very detailed and can take upwards of 30 minutes per respondent.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.