Postal/email surveys
Postal and Email surveys usually involve mailing self-completion questionnaires to a targeted group of people, such as a client’s customers or people living in a certain area. The main advantages of this type of survey are that large numbers of questionnaires can be sent out at relatively low cost. The questionnaires can include visual prompts and trial products, and can be useful for eliciting more in depth and considered responses.
Because the respondent fills out the survey in their own time the actual design of the questionnaire is of prime importance and it must be clear, concise, easy to follow and engaging in order to generate a considered response.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.