Market research
Our market research serves as a direct link between you and your existing and potential clients and customers. We can tell you what they think about your products and services, why they buy them, how they use them and how they can be improved so you sell more.
Stay in touch with customers
Our research helps brand owners to stay in touch with their customers on a daily basis and provides critical information about the buying habits, needs, preferences and opinions of some of the most important people to your organisation, it’s current and prospective customers.
We manage a network of over 500 qualified and experienced field interviewers, providing full UK coverage and can provide international research through our alliance partners. All our work is carried out in accordance with MRS guidelines. We operate to the highest industry standards; we have ISO9001:2000 accreditation and comply to the ICQS (Interviewer Quality Control Standards outlined in BS7911). Each research project is painstakingly designed to meet our client’s needs, budget and timescale.
Our research work includes:
- New product development
- Advertising effectiveness
- Customer satisfaction
- Brand stretch
- Public opinion polling
- Employee satisfaction surveys
- Retail audits and mystery shopping
- Local government research
- Footfall and traffic counting
- Brand and company image research
A flexible, creative approach
We have a flexible, creative approach, a passion for delivering pragmatic and actionable results. We don't just report back, we analyse and interpret, delve and discuss to find results that will both surprise and challenge you.
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.