Product tests
Product tests are used to directly expose products or concepts to the consumer for critical evaluation and to measure their reactions. This can include actual products to be evaluated for taste, smell, touch or effectiveness, or stimulus materials such as music, packaging design or advertising which can be evaluated for impact and appeal.
Hall Tests utilise a central, easily accessible venue which offers a controlled and neutral environment, ensuring all respondents evaluate the test product under the same conditions. Target consumers are carefully screened before being brought into the venue to undertake the test and complete an interview. This method is very cost effective and can generate up to one hundred respondents per day depending upon location, target audience and the length and complexity of the test.
Typical hall tests
- Taste, perfume or texture testing
- Colour tests
- Usage tests
- Packaging evaluation
- Advertising or communication assessment
In-home placements allow respondents to test the product under real circumstances in their own homes, recording their experiences and opinions in the form of a self-completion questionnaire, diary or during a face-to-face follow up interview. Products are typically placed with respondents for a week or longer, during which time they will use them under normal conditions.
It is possible to evaluate all kinds of everyday or household products. In the past we have evaluated:
- Washing up liquids and powders
- Fabric softeners
- Air fresheners
- Cold remedies
- Electric toothbrushes
- Paper towels
- Pet foods
About Warwick Equest
Warwick Equest is a leading supplier of test products to the detergent and allied industries worldwide. We also offer a market research facility providing a full range of quantitative and qualitative research services.